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Deceuninck develops and lauches sustainability program for products
5 years, 10 months ago Posted in: Manufacturers News 0

Deceuninck products sustainable through a partnership with industrial recycler JP Industrial Products Inc.

By Mike Verespej 


09/16/2011 — Atlanta, GA — Underscoring its commitment to developing sustainable products and processes, Deceuninck North America LLC is launching a program to incorporate recycled PVC scrap into its window and door products.

Deceuninck also is launching a new line of windows and door profiles — made from polyurethane-reinforced composites and bioresins — that the company says offers significantly greater thermal efficiency than competing aluminum products, as well as a new tilt-and-turn window line that features a seven-chamber thermal structure and an R value of 7+.

“Deceuninck North America is here for the long-term,” said Filip Geeraert, a 14-year veteran of the Belgian-owned firm who became president and CEO of Monroe, Ohio-based Deceuninck North America in late April. “We have positioned the company on three pillars — innovation, design and strategy — and the theme of building a sustainable home.”

In a phone interview before the Sept. 12-14 GlassBuild America 2011 show in Atlanta, Geeraert said Deceuninck has formed a partnership with industrial recycler JP Industrial Products Inc., based in Lisbon Ohio, to recycle the end cuts and other scraps from Deceuninck’s fabricators so that Deceuninck North America can reincorporate that recycled PVC back into its products.

“We want to try and reuse all the scrap generated in the fabrication process back into our products,” said Geeraert, who has worked at Deceuninck North America for 11 years after serving as corporate controller at parent company Deceuninck Group in Belgium for three years. “We are working with a couple of customers right now in a pilot test program.”

“By reclaiming unused product that might have otherwise ended up in the waste stream, the company’s new partnership with JP Industrial will help Deceuninck meet its goal of attaining a sustainable cradle-to-grave approach,” Geeraert said. “We look forward to realizing the positive impact this recycling program will have on our customers and the building and construction industry at large.”

In a similar vein, Geeraert touted the thermal performance of the company’s new Innergy rigid thermal reinforcement window and door profile products, made with 20 percent bio-resins from Bayer MaterialScience LLC.

“Using bio-based resins really fits with our strategy of looking at things from a cradle-to-grave perspective,” Geeraert said. “Innergy is a tangible example of that ongoing commitment to innovation. It offers the same strength and durability of aluminum, but with unprecedented levels of thermal performance. We’re confident that Innergy is truly the next generation of thermal reinforcements. The material offers improved thermal performance compared to aluminum and provides the same structural strength.”

The company also claims that its Innergy line — developed as a better-performing alternative to aluminum reinforcements for PVC windows and door profiles — is virtually impermeable to cold or heat, and is extremely resistant to condensation. That prevents the staining that can occur with metal reinforcements. In addition, Innergy can receive a waiver from additional testing because of its proven performance.

“It will be positioned as a replacement for aluminum windows,” with the replacement market the most likely area for initial sales, Geeraert said. “It can be used in both, but I do believe the replacement market” represents the best opportunity today “because there is a lot of pressure on fabricators to provide products with higher energy codes and ratings.”

Similarly, its Revolution Tilt & Turn window — which will be available in the first quarter of 2012 — features a seven-chamber thermal structure, based on Innergy Rigid Thermal Reinforcements, and an R-value of 7+.

“We have successfully weathered both the economic downturn and the related challenges in the building and construction sector,” Geeraert said. “Deceuninck’s ongoing commitment to design, innovation and sustainability place it in an enviable position to achieve new heights in the months and years to come.”

U.S. sales fell 15.1 percent in the first half of 2011. But Geeraert said “things really picked up in the third quarter, and that the third quarter will be much stronger than the second quarter.

And looking ahead, Geeraert said that he expects that “2012 will be an improvement over 2011.”

“We are looking for and expect quite an extensive improvement in performance,” he said. “We have put the foundation in place in 2011 with the three pillars of innovation, design and strategy, and that will be the main focus in the future.”

Worldwide, Deceuninck Group has operations in more than 75 countries, and more than 2,800 employees worldwide. It had consolidated sales of $706 million worldwide in 2010.

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